Tuesday, December 20, 2011

Go Green!

It's no surprise today when you hear of a company becoming environmentally friendly. Most are aware of the current state of our planet and try to make smart decisions to have a positive effect on the atmosphere.

Businesses are getting creative when it comes to becoming more "green". Some organizations are installing solar panels to the roof, constructing office furniture and buildings out of recycled material, and using energy efficient light bulbs.

At CTI we are doing something about our environmental impact as well. There are two major ways that we try to make our planet a "greener" place.

Latex

Latex balloons, specifically, have been under criticism because of the belief that they cause harm to the environment. Latex is a natural resource that comes from rubber trees. Rubber trees can produce latex for up to 40 years! Since rubber trees consume carbon dioxide and give off oxygen, these trees play a positive role in the balance of the Earth's atmosphere. In fact, CTI's latex balloons are 100% biodegradable.

Decomposition begins immediately after inflation. Oxidation is the "dullness" that makes balloons look as if they are losing their color and is one of the first signs of decomposition. Latex breaks down more quickly when exposed to sun, water and micro-organisms - even at night.

Water Based Inks

CTI uses only environmentally friendly water based inks on every printed balloon. Water based inks use water and other related solvents which do not harm the ozone. When printing with water based inks on foil or metalized material, it has been compared to putting water on a newly waxed car. It has a similar "beading" effect and slides around on the surface of the balloon. To combat this problem, we have a system in place to effectively adhere the ink to the foil surface. Water based inks are also child safe. We feel it is important to use materials that positively affect the environment and do not damage the atmosphere.

What are you doing to be more environmentally friendly? 

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