Monday: Balloon Corrals!

In marketing you wear many hats - at least when you work at CTI Industries. It's one of the things I love about my job. Not only do I work on promotions and advertising, I get to plan tradeshows and events, send out and compose newsletters, do market research and analysis, assist the sales team and even do some merchandising! And believe it or not, that's not all.

One of my projects that I continuously work on is how to better display balloons. Retailers can sometimes have a challenge adequately showing our product. For most retailers, they evaluate the success of a program by sales per square foot. Balloons are unique in that for the most part, they don't take up any space! With ceiling corrals for helium inflated balloons and corrugated cannisters attached to POS/POP structures, you're not really sacrificing much space - if any at all.

Here's a display that you can find in Kmart stores.

This corral is 4' x 4', most Kmart stores have the larger (4' x 8') display. The corral that's pictured is able to hold 15 balloons at one time!

One tip I have for you is to remember to not over fill the corral. Many retailers are experiencing problems at night when the store is closed. Most retailers set their thermostat at a cooler temperature at night. When the air is cooler, helium will compress causing the balloon to look like it is beginning to deflate. If the corral is too full, balloons will escape and could cause the security alarms to go off.

But, don't worry about the balloons deflating - once heat is restored, the helium will expand and the balloons will return to size.